Blunders in International Business, 4th EditionISBN: 978-1-4051-3492-7
Paperback
192 pages
March 2006, Wiley-Blackwell
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- New and expanded 4th edition now covers even more examples.
- Includes more than fifty new international business blunders.
- Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
- Conserves its well-liked, concise format.
- Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
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