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Textbook

Blunders in International Business, 4th Edition

ISBN: 978-1-4051-3492-7
Paperback
192 pages
January 2006, ©2006, Wiley-Blackwell
List Price: US $27.50
Government Price: US $17.85
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Blunders in International Business, 4th Edition (1405134925) cover image
Other Available Formats: E-book


  • New and expanded 4th edition now covers even more examples.

  • Includes more than fifty new international business blunders.

  • Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.

  • Conserves its well-liked, concise format.

  • Several well-known blunders from previous editions have been replaced in order to update the lessons learned.

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