Blunders in International Business, 4th EditionISBN: 978-1-4051-3492-7
Paperback
192 pages
March 2006, Wiley-Blackwell
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This new edition of Blunders in International Business is
significantly updated and revised, full of interesting anecdotes,
including dozens of new international business blunders. David
Ricks has uncovered many informative and entertaining blunders that
will make this book hard to put down.
- Features blunders from well-known corporations American
Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant,
Bacardi, Puff, AOL, BMW, and many others.
- Conserves its well-liked, concise format.
- Several well-known blunders from previous editions have been replaced in order to update the lessons learned.