Wiley.com
Print this page Share

Blunders in International Business, 4th Edition

ISBN: 978-1-4051-3492-7
Paperback
192 pages
March 2006, Wiley-Blackwell
List Price: US $35.00
Government Price: US $17.85
Enter Quantity:   Buy
Blunders in International Business, 4th Edition (1405134925) cover image

This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.
  • Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
  • Conserves its well-liked, concise format.
  • Several well-known blunders from previous editions have been replaced in order to update the lessons learned.

Related Titles

More By This Author

International Management

by Arnold Cooper (Editor), Sharon Alvarez (Editor), Alejandro Carrera (Editor), Luiz Mesquita (Editor), Roberto Vassolo (Editor)
by Richard Mead, Tim G. Andrews
by Douglas Lamont
Back to Top