Innovating Strategy ProcessesISBN: 978-1-4051-2939-8
Hardcover
296 pages
February 2005, Wiley-Blackwell
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- A series of reflective essays by established and emerging
scholars on the subject of innovation, considering it both as an
outcome of strategy and as a process in itself.
- Contains new ideas and rich case descriptions that will trigger
creative thinking about how to design a more innovative strategy
process.
- Offers new conceptual frameworks for analyzing and designing
strategy process.
- Addresses cutting-edge topics, such as play as the means and
art as the impetus for strategy-making; the role of emotion in new
venture decision-making; and science and entrepreneurship as a
source of innovative strategies.
- Signals the future direction of the field.