Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age GroupISBN: 978-1-118-01838-5
Hardcover
256 pages
April 2011
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Cam Marston is founder and President of Generational Insights. He is a consultant and author who has worked with Fortune 500 companies and small businesses throughout the world to improve sales and marketing efforts to targeted demographics and generations. He has presented his findings to audiences ranging from small local associations and businesses to a handful of Fortune 500 executives in a corporate boardroom. For more information, please visit www.generationalinsights.com.