Concept Research in Food Product Design and DevelopmentISBN: 978-0-8138-2424-6
Hardcover
610 pages
February 2005, Wiley-Blackwell
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.
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Part I: Nuts & Bolts, Raw Materials & Ratings.
2. Single Benefits Screening (promise testing) and more Complex Concept Testing.
3. Ideation Strategies & Their Deployment in Concept Development.
4. From Questions and Scales to Respondents and Field Execution.
Part II: Experimental Designs, Graphics, Segments and Markets.
5. Systematic Variation of Concept Elements and the Conjoint Analysis Approach.
6. Concepts as a Combination of Graphics.
7. Segmentation Results and the Differential Importance of Categories.
8. International Research and Transnational Segmentation (Chapter written by Bert Krieger).
Part III : Advanced Analytics.
9. Believing the Results: Reliability and Validity.
10. Response time as a Dependent Variable in Concept Research.
11. Children Compared with Adults.
12. Pricing Issues in Early-stage Concept Research.
13. Analyzing a Study: Casual-dining Restaurant.
14. Creating Products from Concepts and Vice Versa.
15. Exploratory Modeling and Mapping, Simulating New Combinations, Data Mining.
Part IV: Putting the Approaches to Work.
16. Developing from the Ground up: Self-authoring Systems for Text and Package Concepts (Chapter written by Alex Gofman).
17. Deconstruction and competitive intelligence.
18. Bottom-up Innovation: Creating Product Concepts from First Principles (Chapter written by Roberto Cappuccio).
19. Creating a Cyberspace Innovation Machine (Chapter written by Laurent Flores and Andrea Maier).
Part V: Databasing.
20. Creating an Integrated Database from Concept Research – The It! Studies (Chapter written by Hollis Ashman and Jacqueline Beckley).
21. Highlights and insights from The It! Studies: Crave It! and Eurocrave (Chapter written by Tracy Luckow).
22. Highlights and Insights from the Drink It!® Study (Chapter written by Angus Hughson).
23. Understanding Brand Names in Concepts.
24. Emotion in concepts (Chapter written with the help of Hollis Ashman).
Part VI: The Grand Overview.
25. Concept Development and the Consumer-insights Business (Chapter with the help of Jeffrey Ewald).
26. Scientific & Business Realpolitik: Insights from selling new ideas for Concept Research.
27. Two Views of the future: Structured Informatics and Research.
Index