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Viewpoints and Controversies in Sensory Science and Consumer Product Testing

Howard R. Moskowitz, Alejandra M. Muñoz, Maximo C. Gacula, Jr.
ISBN: 978-0-917678-57-8
Hardcover
492 pages
December 2004, Wiley-Blackwell
List Price: US $240.25
Government Price: US $165.72
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This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.

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