Concept Research in Food Product Design and DevelopmentISBN: 978-0-8138-2424-6
Hardcover
610 pages
April 2005, Wiley-Blackwell
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- Unique treatment of concepts for the business professional and
the research scientist
- Positioned specifically for foods, to maintain a focus on a
coherent set of topics
- Definitive text in describing how to create, analyze and capitalize upon new product concepts