The Telephone Interviewer's Handbook: How to Conduct Standardized Conversations

It describes interviewers’ responsibilities, their key role in the survey process, and how to motivate them.

Topics include respondent selection procedures, addressing respondents’ concerns, how to read survey questions, feedback, how to recognize and avoid bias, and how to handle refusals.

The book reviews types of surveys, the interviewer’s role, research on survey research, ethics, laws that protect telephone interviewing, and respondents’ rights.