Thinking About Answers: The Application of Cognitive Processes to Survey Methodology

Seymour Sudman, Norman M. Bradburn, Norbert Schwarz

ISBN: 978-1-118-01609-1

Paperback

322 pages

October 2010, Jossey-Bass

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In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.

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