Unleashing the Power of PR: A Contrarian's Guide to Marketing and CommunicationISBN: 978-0-7879-8279-9
Hardcover
272 pages
June 2006, Jossey-Bass
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Weiner… has left no stone unturned here; issues relating to
audits, return on investment, new media and shifting objectives are
brought forth. While that might seem very technical, Weiner's
language is user-friendly and he carefully explains every aspect of
the subject to avoid confusion. …Weiner's observations are
peerless and his considerations set a new standard for the field.
Mark Hall on Timessquare.com
Mark Hall on Timessquare.com