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Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication

ISBN: 978-0-7879-8279-9
Hardcover
272 pages
June 2006, Jossey-Bass
List Price: US $29.95
Government Price: US $15.27
Enter Quantity:   Buy
Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication (0787982792) cover image

Weiner… has left no stone unturned here; issues relating to audits, return on investment, new media and shifting objectives are brought forth. While that might seem very technical, Weiner's language is user-friendly and he carefully explains every aspect of the subject to avoid confusion. …Weiner's observations are peerless and his considerations set a new standard for the field.
Mark Hall on Timessquare.com
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