Unleashing the Power of PR: A Contrarian's Guide to Marketing and CommunicationISBN: 978-0-7879-8279-9
Hardcover
272 pages
June 2006, Jossey-Bass
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MARK WEINER is president of Delahaye, the world’s most
prestigious provider of public relations research, analysis, and
consulting. After its founding in 1994 as Medialink Research, the
firm acquired The Delahaye Group in 1999, adopted its name, and
then became Delahaye in its current form. Delahaye is based in
Norwalk, Connecticut, with offices in Portsmouth, New Hampshire;
Chicago, Illinois; Washington, D.C.; and London, England, with
affiliates around the world. The firm provides research-based
consulting in areas related to public relations, marketing, and
corporate reputation and employee communications, with client
engagements in forty countries. Delahaye’s research is used
by the world’s leading companies to set objectives; develop
strategy; and evaluate the performance of how their communication
initiatives affect the attitudes, understanding, and behaviors of
their target audiences. The firm currently employees a hundred
researchers and analysts, who provide a range of attitudinal
research, traditional and new media content analysis, and
statistical modeling services.
Since he entered the field in 1986, Weiner has been a frequent conference speaker and a regular contributor to leading professional journals, sitting on the editorial advisory boards of PRSA’s Strategist and PR News. In addition, he was the 2004 chair of the Measurement Commission of the Institute for Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America, and the Institute for Public Relations. Before public relations, Weiner was an editor and syndicated newspaper columnist with the McNaught Newspaper Syndicate after starting his career with the New York Times News Service.
Since he entered the field in 1986, Weiner has been a frequent conference speaker and a regular contributor to leading professional journals, sitting on the editorial advisory boards of PRSA’s Strategist and PR News. In addition, he was the 2004 chair of the Measurement Commission of the Institute for Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America, and the Institute for Public Relations. Before public relations, Weiner was an editor and syndicated newspaper columnist with the McNaught Newspaper Syndicate after starting his career with the New York Times News Service.