Wiley.com
Print this page Share

Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication

ISBN: 978-0-7879-8279-9
Hardcover
272 pages
June 2006, Jossey-Bass
List Price: US $29.95
Government Price: US $15.27
Enter Quantity:   Buy
Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication (0787982792) cover image

  • TEST YOUR  PR I.Q. Chapter 2 contains a PR I.Q. test and chapter 8 contains test answers and rankings so readers can self-assess their knowledge of PR
  • CASE STUDIES from Fortune 500 companies such as AT&T, General Electric, Procter & Gamble, Merck, Boeing, FedEx, Wachovia, and dozens of others

Related Titles

General Marketing & Sales

Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business
by John Foley, Julie Kendrick
The Public Relations Writer's Handbook: The Digital Age, 2nd Edition
by Merry Aronson, Don Spetner, Carol Ames
Foreign Advertising in China: Becoming Global, Becoming Local
by Jian Wang
Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers
Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group
The Blackwell Encyclopedia of Management, Volume 9, Marketing, 2nd Edition
by Dale Littler (Editor)
Guide to Management Research Methods
by Mandy van der Velde, Paul Jansen, Neil Anderson
Back to Top