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Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal

ISBN: 978-0-7879-4667-8
Paperback
336 pages
March 2001, Jossey-Bass
List Price: US $38.00
Government Price: US $19.38
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Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal (0787946672) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

CUSTOMER RECOVERY: WINNING BACK LOST CUSTOMERS.

Why Aggressive Customer Recovery is Critical to Your Success.

A Closer Look at Customer Loss.

Making New Customers Defection Proof.@Preventing Loss When the Honeymoon is Over.

Early Intervention for Rocky Relationships. Saving Customers On the Brink of Defection.

Recovering Lost Customers.

CUSTOMER PROCOVERY: KEEPING REACTIVATED CUSTOMERS AND MINIMIZING DEFECTIONS.

Practicing Procovery: Why Recovery is Not Enough.

Happy Employees Equal Loyal Customers.

Complaints: Your Number One Customer Procovery Weapon.

The Real Role of Service in Customer Recovery.

Making Your Company Defection Proof.
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