The Export of Meaning: Cross-Cultural Readings of Dallas

Preface.

1. On Viewing Dallas Overseas: Introduction to the Study.

2. Reading Television: Television as Text and Viewers as Decoders.

3. The Research Design.

4. One Moroccan Group: A Transcipt and Commentary.

5. Cultural Differences in the Retelling of an Episode.

6. Mutual Aid in the Decoding of Dallas. .

7. Referential Reading.

8. Critical Reading.

9. Neither Here Nor There: Why Dallas Failed in Japan (with Sumiko Iwao).

10. Dallas and Genesis: Primordiality and Seriality in Popular Culture.

11. Dallas as an Educational Game.

Appendix One.

Appendix Two.

Appendix Three.

Notes.

References.

Name Index.

Subject Index.