Television and SocietyISBN: 978-0-7456-1436-6
Paperback
240 pages
May 1996, Polity
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The first section deals with the analysis of television
programmes as texts. It covers, for example, the issues of realism,
narrative, genre and ideology, the domestication of television
programming and the nature of soap opera and news. The section on
the production of television deals firstly with the structure of
the industry as a whole - the ways in which television is financed
and distributed, the globalization of television and media
imperialism, and the political economy of television. This is
followed by a consideration of the internal workings of television
organizations, including the role of the producer, the functioning
of the production team, the television personality and the
producer's perceptions of the audience. The final section
investigates theories of the television audience and combines
qualitative and quantitative studies. There is discussion on the
history of audience research, methods of measuring the audience,
the domestic context of viewing, and television talk.
Clearly written, Television and Society will be an ideal textbook for students in media studies, cultural studies and the sociology of culture.