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The Export of Meaning: Cross-Cultural Readings of Dallas

ISBN: 978-0-7456-1295-9
Paperback
200 pages
January 1994, Polity
List Price: US $31.25
Government Price: US $20.00
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The Export of Meaning: Cross-Cultural Readings of Dallas (0745612954) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

* This is a new paperback edition of a book originally published (by OUP) in 1990. It includes a new Introduction by the authors.
* It is on many reading lists already, so the paperback should be bought by students.
* The book is a path-breaking study of how TV viewers interpret popular TV programmes - in this case, Dallas .
* This is a trendy topic at the cutting edge of media and cultural studies, and Elihu Katz is widely regarded as one of the leaders in the field.

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