The Export of Meaning: Cross-Cultural Readings of Dallas

'This is an important book that thoroughly deserves the attention it will no doubt get from media scholars in many countries ... The authors ... deserve, above all, our admiration for making a major contribution to furthering our understanding not only of cultural imperialism but of the fundamental processes of media consumption.' Journal of Communication

<!--end-->'... A new edition of the provocative 1990 book by veteran international communication scholar Elihu Katz and his colleague Tamar Liebes.' Media Information Australia