Wiley.com
Print this page Share

The Blackwell Encyclopedic Dictionary of Marketing

Barbara R. Lewis (Editor), Dale Littler (Editor)
ISBN: 978-0-631-21485-4
Paperback
284 pages
May 1999, Wiley-Blackwell
List Price: US $65.95
Government Price: US $33.63
Enter Quantity:   Buy
The Blackwell Encyclopedic Dictionary of Marketing (0631214852) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Barbara R. Lewis is Senior Lecturer in Marketing at the Manchester School of Management, UMIST. She has published widely on marketing issues in the services sector, and her present research activities relate to customer care and service quality, and consumer behavior in the services sector.

Dale Littler is Professor of Marketing at the Manchester School of Management, UMIST. He has published extensively on various aspects of strategic marketing and new product development and his current research is focused on customer behavior towards innovative products and services.

More By These Authors

Back to Top