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The Blackwell Encyclopedic Dictionary of Marketing

Barbara R. Lewis (Editor), Dale Littler (Editor)
ISBN: 978-0-631-21485-4
Paperback
284 pages
May 1999, Wiley-Blackwell
List Price: US $65.95
Government Price: US $33.63
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The Blackwell Encyclopedic Dictionary of Marketing (0631214852) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Preface.

List of Contributors.

Dictionary Entries A-Z.

Index.

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