The Blackwell Encyclopedic Dictionary of MarketingISBN: 978-0-631-21485-4
Paperback
284 pages
May 1999, Wiley-Blackwell
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
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