Marketing: The Enyclopedic DictionaryISBN: 978-0-631-21126-6
Paperback
600 pages
March 1999, Wiley-Blackwell
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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* Offers the reader a highly practical reference guide.
* Gives an authoritative and comprehensive overview of the whole field of marketing.
* Provides extensive cross-referencing enabling easy reference from one entry to another.
* Developed over the past half decade with contributions from marketing experts and organizations.
* Gives an authoritative and comprehensive overview of the whole field of marketing.
* Provides extensive cross-referencing enabling easy reference from one entry to another.
* Developed over the past half decade with contributions from marketing experts and organizations.
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