Marketing: The Enyclopedic DictionaryISBN: 978-0-631-21126-6
Paperback
600 pages
March 1999, Wiley-Blackwell
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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1. Introduction.
2. Marketing Research.
3. Consumer Behaviour.
4. The External Environment.
5. Positioning.
6. The Product or Service.
7. New Products.
8. Pricing.
9. Distribution.
10. Advertising.
11. Promotion.
12. Selling and Sales Management.
13. Meetings.
14. International Marketing.
15. Marketing Planning.
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