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Textbook
International Marketing: Consuming Globally, Thinking LocallyISBN: 978-0-471-89744-6
Paperback
320 pages
June 2001, ©2001
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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McAuley supplementary websiteContains PowerPoint slides, questions for discussion, guidance notes and case teaching notes.
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