Wiley.com
Print this page Share
Textbook

International Marketing: Consuming Globally, Thinking Locally

Andrew McAuley
ISBN: 978-0-471-89744-6
Paperback
320 pages
June 2001, ©2001
List Price: US $69.95
Government Price: US $46.68
Enter Quantity:   Buy
International Marketing: Consuming Globally, Thinking Locally (0471897442) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

  • Examines the experiences and practices of SMEs throughout the text
  • Provides an appreciation of the influence of culture on international marketing decisions
  • Critical incidents are used throughout the book to illustrate various aspects of international marketing practice
  • Includes a range of case studies drawn from different countries that discuss both business and consumer products

Related Titles

General Marketing & Sales

International Marketing Research, 3rd Edition
by C. Samuel Craig, Susan P. Douglas
In Search of a New Logic for Marketing: Foundations of Contemporary Theory
by Christian Gronroos
Services Marketing Management: A Strategic Perspective, 2nd Edition
by Hans Kasper, Piet van Helsdingen, Mark Gabbott
Services Marketing
by David L. Kurtz, Kenneth E. Clow
Applied Multivariate Techniques
by Subhash Sharma
Marketing Theory: Evolution and Evaluation
by Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett
Understanding Marketing: A European Casebook
by Celia Phillips, Ad Pruyn, Marie-Paule Kestemont
Back to Top