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Textbook

International Marketing: Consuming Globally, Thinking Locally

Andrew McAuley
ISBN: 978-0-471-89744-6
Paperback
320 pages
June 2001, ©2001
List Price: US $69.95
Government Price: US $46.68
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International Marketing: Consuming Globally, Thinking Locally (0471897442) cover image
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Resources for Instructors

Companion Site
Lecturer support website containing PowerPoint slides, Questions for Discussion, and Additional References. www.wiley.co.uk/mcauley

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