Visual Selling: Capture the Eye and the Customer Will FollowISBN: 978-0-471-79361-8
Hardcover
272 pages
April 2007
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Visual Selling provides salespeople with tools to sell in an
increasingly image-oriented culture. More so than ever before, the
way a salesperson looks and acts, the images on a screen or in
handouts, and even room environments can impact people’s
trust, satisfaction and willingness to buy. The authors believe
that, to sell most effectively, the seller must be the visual focal
point. This book draws on 25 years of experience coaching
individuals and organizations in the art of visual selling, sharing
stories and techniques used in big-dollar competitive presentations
and pitches to senior management. Divided into three sections (the
Seller as Focal Point, Getting Ready to Sell and Selling
Situations), Visual Selling will appeal to a wide variety of
business readers because it can be used to help salespeople sell
one-on-one, as well as to assist corporate presenters at selling
new programs or products in-house.
Section I – The Seller as Focal Point
Section II – Getting Ready to Sell
Section III – Selling Situations
Related Titles
General Marketing & Sales
Read an Excerpt
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