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Ten Deadly Marketing Sins: Signs and Solutions

ISBN: 978-0-471-65022-5
Hardcover
160 pages
April 2004
List Price: US $35.00
Government Price: US $17.85
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Ten Deadly Marketing Sins: Signs and Solutions (0471650226) cover image
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Introduction: The State of Marketing Today.

Chapter 1: Your Company Is Not Sufficiently Market Focused and Customer Driven.

Chapter 2: Your Company Does Not Fully Understand Its Target Customers.

Chapter 3: Your Company Needs to Better Define and Monitor Its Competitors.

Chapter 4: Your Company Has Not Properly Managed Its Relationships with Its Stakeholders.

Chapter 5: Your Company Is Not Good at Finding New Opportunities.

Chapter 6: Your Company’s Marketing Planning Process Is Deficient.

Chapter 7: Your Company’s Product and Service Policies Need Tightening.

Chapter 8: Your Company’s Brand-Building and Communication Skills Are Weak.

Chapter 9: Your Company Is Not Well Organized to Carry On Effective and Efficient Marketing.

Chapter 10: Your Company Has Not Made Maximum Use of Technology.

Epilogue: The Ten Commandments of Marketing Effectiveness.

Index.

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