How to Sell to an Idiot: 12 Steps to Selling Anything to AnyoneISBN: 978-0-471-71854-3
Paperback
224 pages
December 2005
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime.
In How to Sell to an Idiot, authors John Hoover and Bill Sparkman show you how to ignore your own inner idiot and start selling more by doing less of what doesn't work and more of what does. Along with a wealth of proven sales guidance and effective techniques, you'll learn how to:
- Use idiot-proof planning and preparation to make prospecting far more effective
- Use idiot-speak to connect with prospects and gather vital information that makes selling easy
- Spice up your sales pitch for faster closings and larger sales
- Wring referrals out of clients like water from a sponge
- And much more!
"Selling is an act of compassion. Sales professionals must
believe that their products and services will improve the quality
of their customers' lives. Hoover and Sparkman get that. Selling
must also be fun-for the salesperson and the customer. How to Sell
to an Idiot makes it clear that the first laugh of the day must be
at ourselves."
—Roger P. DiSilvestro, former Chairman and CEO, Athlon Sports
Publishing and coauthor of The Art of Constructive
Confrontation
"How to Sell to an Idiot hits the bull's-eye. Great practical
steps that will help anyone in sales reach the goal line. Truly a
creative approach with fresh new ideas delivered with humor."
—Charles S. Dreyer, Director of Sales-Southern California
Coastal Region, K. Hovnanian Homes, a Fortune 500 company
"How to Sell to an Idiot provides an entertaining and creative
look at the formula for sales success. Insightful and fun, you'd
have to be an idiot not to add this book to your resource
library!"
—Chip Cummings, international speaker, marketing expert, and
author of Stop Selling and Start Listening