Ten Deadly Marketing Sins: Signs and SolutionsISBN: 978-0-471-65022-5
Hardcover
160 pages
April 2004
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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PHILIP KOTLER is the S.C. Johnson Distinguished Professor of International Marketing at Northwestern Universitys Kellogg School of Management and the author of thirty books, including Marketing Insights from A to Z and Lateral Marketing, both available from Wiley.