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Ten Deadly Marketing Sins: Signs and Solutions

ISBN: 978-0-471-65022-5
Hardcover
160 pages
April 2004
List Price: US $35.00
Government Price: US $17.85
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This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

PHILIP KOTLER is the S.C. Johnson Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management and the author of thirty books, including Marketing Insights from A to Z and Lateral Marketing, both available from Wiley.

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