|
Textbook
Introducing Marketing ResearchISBN: 978-0-471-49770-7
Paperback
368 pages
May 2002, ©2002
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
|
||||||
"…an excellent introduction to the topic…certainly a text I would recommend for undergraduate marketing/ marketing research courses…" (The Marketing Review, Winter 2002)
Related Titles
Introductory Marketing
Resources for
Instructors
Contact a Wiley Sales Rep
Find Your Rep
Read an Excerpt
.png){kind=small}
Join An E-mail ListLearn about the latest products, events, offers and content. |
