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Textbook
Introducing Marketing ResearchISBN: 978-0-471-49770-7
Paperback
368 pages
April 2002, ©2002
 Other Available Formats: Wiley E-Text
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"…an excellent introduction to the topic…certainly a text I would recommend for undergraduate marketing/ marketing research courses…" (The Marketing Review, Winter 2002)
Related Titles
Introductory Marketing
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