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Textbook

Introducing Marketing Research

Paul Baines, Bal Chansarkar
ISBN: 978-0-471-49770-7
Paperback
368 pages
May 2002, ©2002
List Price: US $65.95
Government Price: US $44.12
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Introducing Marketing Research (0471497703) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Resources for Instructors

Companion Website
Contains PowerPoint Slides plus additional multiple choice and exam questions and answers. www.wiley.co.uk/baines

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