|
Textbook
Introducing Marketing ResearchISBN: 978-0-471-49770-7
Paperback
368 pages
May 2002, ©2002
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
|
||||||
A key feature of this book is the balance between qualitative and
quantitative aspects of marketing research.
Written as an introduction to marketing research for students taking a one-semester module.
Includes extended coverage of important topics such as international marketing research and secondary data collection.
The authors adopt a practical focus and include numerous practical examples as well as coursework assignments.
Related Titles
Introductory Marketing
Resources for
Instructors
Contact a Wiley Sales Rep
Find Your Rep
Read an Excerpt
.png){kind=small}
Join An E-mail ListLearn about the latest products, events, offers and content. |
