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Textbook

Introducing Marketing Research

ISBN: 978-0-471-49770-7
Paperback
368 pages
May 2002, ©2002
List Price: US $65.95
Government Price: US $44.12
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Introducing Marketing Research (0471497703) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

PAUL BAINES is Senior Lecturer in Marketing and Director of Business Development at the Middlesex University Business School.

BAL CHANSARKAR is Principal Lecturer in statistics at the Middlesex University Business School.
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