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Inside Information: Making Sense of Marketing Data

ISBN: 978-0-471-49543-7
Hardcover
250 pages
March 2001
List Price: US $75.00
Government Price: US $48.00
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This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Foreword by Andrew McIntosh.

Preface.

Acknowledgements.

Mastering Twenty-First-Century Information.

Acquiring Effective Information Habits.
A Primer in Qualitative Evidence.
Understanding Survey Data.
Designing Actionable Research.
Holistic Data Analysis.
Information-Based Decision-Making.
Bibliography.
Index.

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