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Inside Information: Making Sense of Marketing Data

D. V. L. Smith, J. H. Fletcher
ISBN: 978-0-471-49543-7
Hardcover
250 pages
January 2001
List Price: US $60.00
Government Price: US $48.00
Enter Quantity:   Buy
Inside Information: Making Sense of Marketing Data (0471495433) cover image

  • Allows marketers to draw on market research theory to make practical and informed strategic decisions
  • Provides easy ways to navigate the information maze - using existing knowledge to make material manageable
  • Packed with helpful checklists, insights, anecdotes, vignettes, case studies and action points

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