Inside Information: Making Sense of Marketing Data

ISBN: 978-0-471-49543-7

Hardcover

250 pages

March 2001

List Price:	US $75.00
Government Price:	US $48.00
Enter Quantity: Buy

Inside Information: Making Sense of Marketing Data (0471495433) cover image

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"...extremely practical...if you're planning to buy research...this will give you all the ammunition you need...well worth a read." (Admap, December 2001)

"This book will be immensely useful to anyone involved in business decision-making as they seek to acquire and digest information that will assist them - and it achieves this in an eminently readable fashion." - Peter Goudge, Chairman, Association of Users of Research Agencies (AURA), Senior Research Manager, NatWest

"This book is the one we have been waiting for. It's a profound work of synthesis and insight (that has) implications for the way that market researchers think about the world and their role in it...." - Justin Gutmann, Chairman, Market Research Society;
Marketing Planning Manager, London Underground Limited