Inside Information: Making Sense of Marketing DataISBN: 978-0-471-49543-7
Hardcover
250 pages
March 2001
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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DR DAVID SMITH is Chairman of DVL Smith Ltd, a business research
agency, part of the Incepta Group plc, and also a Visiting
Professor at the University of Hertfordshire Business School. He is
a Fellow and Vice President of the Market Research Society, and a
former Chairman of the Society. He is a silver medal holder of the
Market Research Society, and has received Best Paper Awards for
papers presented at Market Research Society, ESOMAR and also
Business and Industrial Group conferences. He is a graduate member
of the British Psychological Society and a member of the Chartered
Institute of Marketing and the Institute of Management Consultants.
He holds a doctorate in organisational psychology from Birkbeck
College, University of London.
JONATHAN FLETCHER is a Director of DVL Smith Ltd. He holds a research degree in philosophy from the University of Cambridge. Prior to joining DVL Smith Ltd he worked in the Bank of England. He has given papers at various ESOMAR and Market Research Society conferences, in addition to contributing chapters on market research methodology to various books. With the Managing Director of DVL Smith Ltd, Andy Dexter, he won the Best Methodological Paper Award at the 1999 ESOMAR Congress.
JONATHAN FLETCHER is a Director of DVL Smith Ltd. He holds a research degree in philosophy from the University of Cambridge. Prior to joining DVL Smith Ltd he worked in the Bank of England. He has given papers at various ESOMAR and Market Research Society conferences, in addition to contributing chapters on market research methodology to various books. With the Managing Director of DVL Smith Ltd, Andy Dexter, he won the Best Methodological Paper Award at the 1999 ESOMAR Congress.