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Textbook

Managing Retail Consumption

ISBN: 978-0-471-48912-2
Paperback
440 pages
March 2002, ©2002
List Price: US $79.95
Government Price: US $53.72
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Managing Retail Consumption (0471489123) cover image
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Managing Retail Consumption locates retailing in its social context and develops the position that retailing can be regarded as a site of consumption, identity creation and pleasure.  It develops a consumption perspective, which provides a balanced approach between management and the social sciences.  The consumption perspective considers the way retail sites are created or manipulated with a view to understanding the interplay between the provider's requirements and the consumer's ability to manage, structure and edit their repertoire of responses.

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