Textbook
Managing Retail ConsumptionISBN: 978-0-471-48912-2
Paperback
440 pages
March 2002, ©2002
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Managing Retail Consumption locates retailing in its social context and develops the position that retailing can be regarded as a site of consumption, identity creation and pleasure. It develops a consumption perspective, which provides a balanced approach between management and the social sciences. The consumption perspective considers the way retail sites are created or manipulated with a view to understanding the interplay between the provider's requirements and the consumer's ability to manage, structure and edit their repertoire of responses.