Textbook
Retailing in the 21st CenturyISBN: 978-0-471-72320-2
Paperback
288 pages
July 2005, ©2006
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Say what you will about Wal-Mart and the retailing giants.
According to authors Chris Thomas and Rick Segel, of Retailing
in the 21st Century, there will always be room for a
solid, well-run local store or regional chain with excellent
service and or an interesting market niche. Thomas and Segel show
students how to be that merchant.
This book will help students understand how to start a retail business from the ground up. The authors’ focus throughout the book is on being organized and purposeful and knowing every step of the way where the business is going and why. The major goals include learning to strategize, expect the best but prepare for the worst, create a positive work environment, and keep yourself and your staff motivated to find the best merchandise and offer it enthusiastically to your customers at a fair price. After reading this book, students will be prepared to be a successful retailer in the 21st century.
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