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Textbook
Managing Retail ConsumptionISBN: 978-0-471-48912-2
Paperback
440 pages
March 2002, ©2002
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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"…this book is well presented and offers some vignette type cases to support learning…" (The Marketing Review, Winter 2002)
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