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Textbook

Managing Retail Consumption

ISBN: 978-0-471-48912-2
Paperback
440 pages
March 2002, ©2002
List Price: US $79.95
Government Price: US $53.72
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Managing Retail Consumption (0471489123) cover image
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  • Looks a how retailing works and examines the narrative nature of retailing: how it can tell a story, be playful, and form a major element in the consideration of the management of retail operations.
  • Examines retailing in its social context including examples and cases of numerous well-known companies, eg, Tesco, Next and Galleries Lafayette.

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