Textbook
Managing Retail ConsumptionISBN: 978-0-471-48912-2
Paperback
440 pages
March 2002, ©2002
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Looks a how retailing works and examines the narrative nature of retailing: how it can tell a story, be playful, and form a major element in the consideration of the management of retail operations.
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Examines retailing in its social context including examples and cases of numerous well-known companies, eg, Tesco, Next and Galleries Lafayette.