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The New Science of Selling and Persuasion: How Smart Companies and Great Salespeople Sell

ISBN: 978-0-471-46924-7
Hardcover
256 pages
April 2004
List Price: US $35.00
Government Price: US $17.85
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The New Science of Selling and Persuasion: How Smart Companies and Great Salespeople Sell (0471469246) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Preface.

Acknowledgments.

1. The New Science of Selling and Persuasion.

2. Sales Management.

3. Hiring and Retaining Great Salespeople.

4. Selecting and Empowering the Right Sales Managers.

5. Sales Management Process.

6. Achieving Total Selling Mastery.

7. Sales Culture.

8. Accountability.

9. Integrating Marketing, Sales, and Service for Superior Performance.

10. Successful Product Introductions.

11. Sales Management and Selling Truths.

12. Organizational and Salesforce Audit.

Index.

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