Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable CustomersISBN: 978-0-471-46761-8
Hardcover
272 pages
February 2004
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Acknowledgments.
Foreword by Philip Kotler.
Introduction.
1. The Rise of Precision Marketing.
2. The Precision Marketing Cycle.
3. Exploiting the Data.
4. Precision Marketing in the Age of Gaia.
5. Fifteen Minutes of Privacy?
6. The Precision Marketing Future.
Notes.
Index.
About the Authors.
Related Titles
More By These Authors
General Marketing & Sales
Read an Excerpt
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