Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable CustomersISBN: 978-0-471-46761-8
Hardcover
272 pages
February 2004
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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JEFF ZABIN is Director of Marketing in the Global Marketing
Solutions group at Fair Isaac, the leading provider of customer
analytics and decision technology. He is the coauthor of The Seven
Steps to Nirvana.
GRESH BREBACH is President of the Brebach Group, specializing in marketing services. Previously, he served as a Director at McKinsey & Co. and a Managing Partner of Accenture.
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