Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable CustomersISBN: 978-0-471-46761-8
Hardcover
272 pages
February 2004
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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“…a reliable pointer in the way marketing is developing…” (Financial Times, 31 March 2004)
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