Brands That Rock: What Business Leaders Can Learn from the World of Rock and RollISBN: 978-0-471-45517-2
Hardcover
256 pages
October 2003
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
|
||||||
Acknowledgments.
1. From Band Loyalty to Brand Loyalty.
2. Creating Culturally Relevant Brands.
3. Elton John : Music Man, Marketing Man, Architect of a Brand.
4. KISS: Keep it Simple, Stupid.
5. The Rolling Stones: Branding Strategies Beyond Satisfaction.
6. Aerosmith: Reinventing a Rock-and-Roll Brand.
7. Madonna and Neil Diamond: The Relevance of Sex in Branding.
8. Lessons from the Legends of Rock and Roll.
Notes.
Index.
Related Titles
General Marketing & Sales
Read an Excerpt
.png){kind=small}
Join An E-mail ListLearn about the latest products, events, offers and content. |
