Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll

ISBN: 978-0-471-45517-2

Hardcover

256 pages

October 2003

List Price:	US $33.00
Government Price:	US $16.82
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Roger Blackwell is the best-selling author of Customers Rule! and From Mind to Market, with a track record for marketing books popular in the academic world. His firm, Roger Blackwell Associates, is one of the most respected in the country, and his co-author is its Vice-President, as well as an experienced author in her own right. Blackwell remains in contact with his many former students, and has a database of over 60,000 that he will leverage at publication time.
The music industry has a unique ability to inspire fanatical loyalty in its consumers. This book, while providing valuable business lessons on brand loyalty and awareness, will also be an entertaining read, packed with the trade secrets of the world's most beloved bands.
Brands That Rock reveals a thirteen-step marketing plan for developing a deep connection with customers. The ultimate goal is to transform customers into true fans -- people willing to invest time attention, energy, emotion and money into building and maintaining their relationship with a brand.