Brands That Rock: What Business Leaders Can Learn from the World of Rock and RollISBN: 978-0-471-45517-2
Hardcover
256 pages
October 2003
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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ROGER BLACKWELL is a Professor of Marketing at the Fisher College
of Business at The Ohio State University, as well as President of
Blackwell Associates, a consulting firm that advises Fortune 500
companies on consumer trends, strategy, e-commerce, and global
business. He has authored over twenty books, including Consumer
Behavior, Ninth Edition, From the Edge of the World, From Mind to
Market, and Customers Rule!. For more information, please visit
www.rogerblackwell.com.
TINA STEPHAN is President of BTR Consulting, a firm specializing in branding and marketing services, and an associate with Roger Blackwell Associates. She has collaborated on seven other books, including From Mind to Market and Customers Rule!. Please visit www.brandsthatrock.com for more information.
TINA STEPHAN is President of BTR Consulting, a firm specializing in branding and marketing services, and an associate with Roger Blackwell Associates. She has collaborated on seven other books, including From Mind to Market and Customers Rule!. Please visit www.brandsthatrock.com for more information.
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