Wiley.com
Print this page Share
Textbook

Basic Marketing Management, 2nd Edition

Douglas J. Dalrymple, Leonard J. Parsons
ISBN: 978-0-471-35392-8
Paperback
336 pages
February 2000, ©2000
List Price: US $143.95
Government Price: US $107.48
Enter Quantity:   Buy
Basic Marketing Management, 2nd Edition (0471353922) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Related Titles

Marketing Management

The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value
by Lynn B. Upshaw, Earl L. Taylor
The Special Events Advisor: A Business and Legal Guide for Event Professionals
by David Sorin
Inside Information: Making Sense of Marketing Data
by D. V. L. Smith, J. H. Fletcher
Commitment-Led Marketing: The Key to Brand Profits is in the Customer's Mind
by Jan Hofmeyr, Butch Rice
Quantitative Analysis in Marketing Management
by Luiz Moutinho, Mark Goode, Fiona Davies
Creative Product Design: A Practical Guide to Requirements Capture Management
by Margaret Bruce, Rachel Cooper
Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
by Joanne Scheff Bernstein, Philip Kotler (Foreword by)
Back to Top