Textbook
Quantitative Analysis in Marketing ManagementISBN: 978-0-471-96430-8
Paperback
342 pages
May 2000, ©1998
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Quantitative marketing is not an easy subject to grasp.
Quantitative Analysis in Marketing Management introduces a kinder,
gentler approach to the various quantitative concepts and
techniques in marketing management. This exciting new book examines
techniques drawn from other management disciplines (e.g. financial
management and operations management) and shows how these
techniques can be applied to marketing management. To aid
comprehension, a number of problems and case studies are included
at the end of each chapter. The text is divided into three
parts:
* statistics, demand analysis and forecasting;
* financial analysis, operations and control systems; and
* future trends
Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.
* statistics, demand analysis and forecasting;
* financial analysis, operations and control systems; and
* future trends
Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.